Retail intelligence · Argentina

Every price.Every seller.Every installment.

All of Argentina’s major retailers and Mercado Libre, in a single view. Effective price, installments, sellers per SKU, stock and share of shelf — refreshed daily, so your commercial team can decide with the full picture.

Request a demoSee the product

Coverage: Argentina

shelfylatam.com / Producto · Samsung Smart TV 55"
Samsung
Smart TV 55" QLED
Modelo QN55Q60 · Televisores
Mejor precio en stock
$824.999
en Frávega
Posición de precio
P32

Más barato que el 68% de la categoría

FrávegaRETAILER
Frávega
$824.999
12× $68.749
Mercado LibreOFICIAL
SamsungOficial
$899.999
12× $74.999
Mercado Libre⚠️ no oficial
ElectroVentas
$812.000
Real-time FOMO

What your competition did this week.

If you saw it, you already have Shelfy. If you didn’t, you missed it.

The digital shelf doesn’t wait for Monday’s report. Shelfy alerts you the moment it happens: a competitor undercutting, a stockout, a price drop, a coverage drop — before your team, before your buyer, before your competition.

shelfylatam.com / Mi marca · Atención
Mi marca · atención
Atención · esta semana
  • Subcotización · Heladera Whirlpool
    un no oficial a $998.000 · −8% vs tu mejor precio
    hace 11 min
  • Quiebre de stock · Cafetera Atma CA9194
    in_stock → out_of_stock en Carrefour
    hace 38 min
  • Caída de precio · Samsung Smart TV 55"
    −12% en Megatone esta semana
    hace 1h
  • Caída de cobertura · tu marca en heladeras
    31 → 25 listings activos · 3 SKUs en quiebre
    ayer
The ecosystem

Argentina’s digital retail moves faster than any monthly report can capture.

All of Argentina’s major retailers. Mercado Libre with thousands of sellers competing for the same product. Catalogs that update without warning. Effective prices that depend on the installment plan, the day and the active promotion. Digital shelf positions that change hour by hour.

Shelfy organizes it into a competitive matrix: category by category, brand by brand, what share of the shelf each one holds and who leads each row. The entire ecosystem, every day, in a single view.

shelfylatam.com / Mercado · Matriz competitiva
Mercado · matriz competitiva
Share de góndola · categoría × marca
share %
Categoría ＼ MarcaWhirlpoolSamsungLGDreanMidea
Heladeras22.5%18.2%17.0%12.4%6.1%
Lavarropas19.8%14.5%15.2%21.0%5.0%
Aires acond.11.2%9.8%13.4%8.1%24.6%
Cocinas16.0%··28.5%7.2%
Microondas14.1%19.0%16.8%6.0%11.5%
Lavavajillas24.0%17.5%14.2%9.5%·
La marca que lidera la góndola por categoría, resaltada en cada fila.
The product

The product, in three views.

Pricing intelligence

Prices. List, cash, installments. Everything the customer actually pays.

The price a customer sees on the digital shelf isn’t the list price. It’s list minus discount, spread across installments, with the retailer’s active promotion. Shelfy captures every component and shows them as real effective price, with the best in-stock price and the percentile within the category.

  • List, cash and financed and interest-free installments
  • Best in-stock price, dispersion and price percentile by category
  • Discounts and promotions by retailer, with the best monthly installment
  • 90-day price history by SKU, brand, retailer and category
See the pricing dashboard
shelfylatam.com / Productos · Mi marca
Buscar producto o modelo…RetailerEn stockCon cuotas
ProductoPercentilMejor precioCuotas
Samsung Smart TV 55" QLED
QN55Q60
32$824.99912×
LG OLED 55" evo C3
OLED55C3
71$1.089.99912×
Whirlpool Heladera No-Frost 360L
WRE57AKBPA
44$998.0009×
Philips Soundbar 3.1 Bluetooth
TAB8507
28$198.5006×
Drean Lavarropas Next 8kg
8.14 ECO
53$589.99912×
Noblex Smart TV 50" 4K
DK50X7500
17$419.99912×
6 productos en tu marca · mayor cobertura primero.
Share of shelf

How many listings does each brand have, in each retailer, this week?

That’s share of shelf. It’s the oldest question in trade marketing — and, until now, the answer came in a monthly spreadsheet with a two-week lag. Shelfy answers it with leaderboards by category and retailer, plus week-over-week momentum.

  • Brand ranking by category and by retailer
  • Week-over-week momentum to spot trends early
  • Your brand highlighted against the competition
  • Share within each category vs. the average
See leaderboards
shelfylatam.com / Mercado · Share of shelf
Mercado · share of shelf
Share of shelf · Televisores
esta semana
#MarcaShareΔ WoW
1LG
32%
+4
2Samsungtu marca
28%
+9
3Philips
19%
−3
4Sony
14%
—
5Hisense
11%
+6
6Noblex
7%
−2
Mercado Libre + retailers

Mercado Libre, seller by seller.

A CPG brand doesn’t sell in one channel — it sells in the full ecosystem. Mercado Libre with its thousands of sellers, plus the major retailers that also list your products. Shelfy brings them together in one place so you see the entire picture.

  • Mercado Libre seller by seller, with buybox and effective price
  • Official vs. unofficial sellers
  • Gray-market and direct-import detection
  • The same SKU on Mercado Libre and at each retailer
See the full ecosystem
shelfylatam.com / Producto · Mercado Libre + retailers
Producto · vendedor por vendedor
Heladera Whirlpool WRE57AKBPA
Mercado Libre
Retailer · VendedorPrecioDescuentoCuotasStock
Mercado Libre
WhirlpoolOficialOFICIAL
$1.084.000
−38%12× $90.333sin interésEn stock
Mercado Libre
Tienda Pyme XXRETAILER
$1.099.999
−22%6× $183.333En stock
Mercado Libremejor
DeptoElectro_AR⚠️ no oficial
$998.000
—retiraEn stock
Mercado Libre
GranElectroSARETAILER
$1.119.000
—12× $93.250sin interésEn stock
Buybox: WhirlpoolOficial · 11 vendedores · 2 no oficiales · 84% buybox
For your team

Three roles. Three meetings. The same clarity.

Commercial · Revenue Director

You walk into the steering committee with a plan, not with questions.

Monday 10:00. The CEO asks how to respond to the competitor’s move from Friday. To you it isn’t news — Shelfy alerted you at 14:30 that Friday. You spent Saturday watching it evolve. And by Monday you have three scenarios ready in the what-if simulator: hold price and gain margin, match and win share, a hybrid by SKU with margin impact already calculated.

You share your screen. The conversation stops being "when did we find out" and becomes "which one do we run". The decision is signed off in that same meeting.

See the tour
Trade Marketing Manager

You walk into the buyer meeting as the lead, not the guest.

Thursday 11:00. Your brand climbed two spots in presence this month at this retailer. Three competitor SKUs have been out of stock for six days — categories with room on the digital shelf waiting for whoever proposes first. You know exactly which of your SKUs could cover that gap, and which coverage opportunities your competitor isn’t addressing today.

Shelfy built the brief automatically Wednesday night. You set the agenda instead of following it, and you walk out with a buyer who calls you first next time.

See the tour
E-commerce · Marketplaces Director

You defend your brand on Mercado Libre before it becomes a problem.

Mercado Libre is 40% of your digital sales. This morning three new sellers show up on your top SKU. You see them the same day — not in a customer complaint six weeks later. One trips the automatic gray-market threshold (price below the median, no authorized history, direct import). You have price, position, and historical positioning ready for your legal team without them having to ask.

You send the evidence in one click. Forty-eight hours later, the listing is suspended. Your buybox is back to 92% — and the next time a similar seller appears, you’ll know the same day.

See the tour
For retailers

Does your store win the shelf, or do you just think it does?

Watching your own prices isn’t enough. What defines your week is how you compare against the store next door.

Put your store head to head with any competitor: catalog, median price, financing, discounts, and stock, side by side. And on the products you both sell, Shelfy tells you on how many you win the cheapest offer — and on how many they’re beating you.

shelfylatam.com / Retailers · Cara a cara
Retailers · cara a cara
Frávega vs Megatone
esta semana
Frávega
Venta directa
VS
Megatone
Venta directa
18.420
Productos
12.880
84
Categorías
71
312
Marcas
268
$214.900
Precio mediano
$229.500
64%
Cuotas s/ interés
71%
86%
En stock
79%
Quién gana el precio
Sobre 4.120 productos en común, quién tiene la oferta más barata.
Frávega2.310 (56%)
Megatone1.560 (38%)
How it works

From kickoff to first report: 48 hours.

No endless integrations or six-month projects. You connect your catalog, approve the matches, and the first data run happens that same night.

01

Connect your catalog

Upload your SKU list (or paste it from Excel). Own brands, competitors, retailers to monitor.

shelfylatam.com / onboarding · catálogo
Arrastrá tu lista de SKUs
.xlsx · .csv · o pegá desde Excel
catalogo_marca_AR.xlsx
248 SKUs
02

Approve matches

Our matching engine proposes candidates with a confidence score. Bulk-approve the high ones, review only the edge cases.

shelfylatam.com / onboarding · matches
Smart TV 55" QLED
→ Samsung QN55Q60 · Frávega
98%
Heladera no-frost 360L
→ Whirlpool WRE57 · ML
94%
Lavarropas carga frontal
→ revisar · 2 candidatos
71%
03

Start seeing

The first data run happens that night. The next morning, everything is available in your dashboard. Alerts active automatically.

shelfylatam.com / onboarding · primera corrida
CapturadoParcialEn cola

Ongoing support in Spanish, LATAM hours.

Why Shelfy

Built in Argentina, for the actual retail you sell to.

Not a US platform retrofitted for LATAM. Not an internal script that breaks every time Mercado Libre changes its HTML.

Capability
Shelfy
Global retail-intel platform
In-house scraping team
Native coverage of the major AR retailers + Mercado Libre
Yes
Partial
Partial
Mercado Libre seller by seller, with buybox
Yes
No
No
Effective price: installments, discounts, and promotions by retailer
Yes
Partial
No
Auto-match: brand, model, attributes
Yes
Partial
No
Setup to first report
48 hours
4–8 weeks
weeks to months
Spanish-language support, LATAM hours
Yes
No
Partial
90-day price history per SKU and retailer
Yes
Partial
No
Gray-market and direct-import detection
Yes
No
No
Day 1

What you’ll see on day one.

From first login, your commercial team has the complete view: effective price, share of shelf, Mercado Libre sellers, and alerts. All of Argentina’s major retailers and Mercado Libre, ready to analyze — no extra setup, no waiting for the next data run.

shelfylatam.com / Mercado · Matriz competitiva
Mercado · matriz competitiva
Share de góndola · categoría × marca
share %
Categoría ＼ MarcaWhirlpoolSamsungLGDreanMidea
Heladeras22.5%18.2%17.0%12.4%6.1%
Lavarropas19.8%14.5%15.2%21.0%5.0%
Aires acond.11.2%9.8%13.4%8.1%24.6%
Cocinas16.0%··28.5%7.2%
Microondas14.1%19.0%16.8%6.0%11.5%
Lavavajillas24.0%17.5%14.2%9.5%·
La marca que lidera la góndola por categoría, resaltada en cada fila.
01Competitive matrix — share of shelf by category × brand
shelfylatam.com / Producto · Midea Aire Split 3500F
Midea
Aire Split 3500F Frío/Calor
Modelo MSAFBU-3500 · Categoría Aires acondicionados
Mejor precio en stock
$649.999
en Frávega
Ahorrás $40.000 vs el 2º
Dispersión de precio
18%
$632.000 – $749.000 · 5 retailers
Posición de precio
P44

Más barato que el 56% de la categoría

En stock (4)
Ofertas comprables ahora, ordenadas por precio.
Retailer · VendedorPrecioDescuentoCuotasStock
Frávegamejor
FrávegaRETAILER
$649.999
$799.999
−19%12× $54.166sin interésEn stock
Mercado Libre
MideaOficialOFICIAL
$689.999
—12× $57.499sin interésEn stock
Mercado Libre
ClimaImport⚠️ no oficial
$632.000
—retiraEn stock
Megatone
MegatoneRETAILER
$749.000
$829.000
−10%6× $124.833En stock
02Product X-ray — price, dispersion, percentile, and offers
shelfylatam.com / Mercado · Share of shelf
Mercado · share of shelf
Share of shelf · Televisores
esta semana
#MarcaShareΔ WoW
1LG
32%
+4
2Samsungtu marca
28%
+9
3Philips
19%
−3
4Sony
14%
—
5Hisense
11%
+6
6Noblex
7%
−2
03Share of shelf — brand ranking with week-over-week momentum
shelfylatam.com / Mi marca · Atención
Mi marca · atención
Atención · esta semana
  • Subcotización · Heladera Whirlpool
    un no oficial a $998.000 · −8% vs tu mejor precio
    hace 11 min
  • Quiebre de stock · Cafetera Atma CA9194
    in_stock → out_of_stock en Carrefour
    hace 38 min
  • Caída de precio · Samsung Smart TV 55"
    −12% en Megatone esta semana
    hace 1h
  • Caída de cobertura · tu marca en heladeras
    31 → 25 listings activos · 3 SKUs en quiebre
    ayer
04Attention — underpricing, stockouts, price drops, and coverage
FAQ

The things we get asked most.

Shelfy is the retail intelligence platform that combines effective price, installments, Mercado Libre sellers, stock, and share of shelf from all of Argentina’s major retailers into a single view.
The tools and information to make better commercial decisions — faster, with more context, and ahead of your competition. Prices, sellers, stock, installments, and promotions, all combined in one place. Your team still decides; our job is to make sure they decide with the best data on the market — to sell more and stay more competitive.
All of Argentina’s major retailers and Mercado Libre — including Frávega, Carrefour, Jumbo, Megatone, and the leaders across consumer electronics, home, and mass-market goods.
Mercado Libre updates daily with seller-by-seller decomposition for every one of your SKUs: price, shipping, buybox share, official vs. unofficial sellers, and detection of direct imports and gray market. The history lets you reconstruct movements and spot patterns.
Shelfy is LATAM-native: it covers effective price with financed and interest-free installments, price percentile by category, and Mercado Libre with seller-by-seller buybox decomposition — all in one table. 48-hour setup vs. 4–8 weeks. Support in Spanish, LATAM hours.
48 hours on average. Day 1: upload catalog, approve matches. Day 2: first data run. Day 3: results live in production.
Mass-market / CPG

Does your team sell mass-market brands in Argentina?

We’d like to meet you.

Talk to the team
20-minute demo

Start seeing your digital shelf this week.

20 minutes. Your catalog. Real Argentina data. No sales pitch.

Request a demoTalk to the team

48 hours to first reportNo cardSupport in Spanish